Twitter – the new Comment Card
8 Mar
Remember the comment card? The thing your server left with the check at the restaurant? Filled with a series of questions rating your overall experience, the quality of the food, the service, etc, etc. Do you still fill those out?
I don’t.
I guess I really don’t think they work. I remember working in a restaurant. I remember my coworker pitching the comment cards that didn’t reflect well on them.
Technically those cards are supposed to end up at corporate headquarters. It’s a way for corporate to see (from the consumers standpoint) how well that location is performing. But if corporate never gets the card then they may not know.
But there’s a new comment card out there that lots of people are using. They willingly leave their comments – good or bad. It’s called Twitter.
Many of my blog readers own companies. If you’re racking your brain trying to figure out how you can gain an inside look at how your business is doing… watch Twitter. Better yet, set it up so people can tweet about you. Create a “rate your experience” tweet on your app (if you have one). Give your customers a hashtag… chances are good they’ll use it. And it will spread like wildfire.
We social networking peeps are a strange breed. We like to live out loud. Use that to your advantage and lead us to live our experience of your product out loud. You’ll gain valuable feedback on how your business & you’ll have a leg up on the most profitable & classic form of advertising… word of mouth.
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I’ve found that I don’t typcially tweet a bad experience. However, I will add both good and bad comments on YELP! Go figure.
I almost always comment on YELP and I used to write restaurant reviews on my blog. I rarely slam anyone on my blog, but if I am at an establishment or receiving poor customer service, I will let it be known almost instantly on twitter.
The new social world, with it’s increasingly changing landscape, is going to be hard for the church, and for children’s ministry in particular, to keep up with. I think it will be one of the real challenges as the leaders struggle to keep up with the world that our kids are growing up in from day one. More and more, our kids will be more than willing to comment…or not…via social media, and at an ever younger age! thanks for the thoughts, Gina!