The Kidmin Space (2 of 3)

The art of directional signage.

Too much signage is visually noisy.

When I’m lost in a building and trying to figure out where to go… I’m not looking for a sign, I’m looking for a face.  A person available to tell me what to do or where to go.

Many times we post signs with the right intentions… to clarify the path.  However, too many signs distracts from the clarity.  It ends up being so visually loud people can’t hear what you’re trying to tell them.

So cut back on the noise.  Walk through your space asking yourself…

Is the sign necessary?

Or is there a more personal/attentive way to communicate?

Don’t get me wrong.  Signs are important.  But too many signs can make them all invisible.  If a sign is necessary, keep it simple and clear.  Otherwise, recruit a volunteer to act as “human signage”.  Let their smile precede the friendly gesture as they provide direction for your attenders.

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